24 Oct 2026
Wyndham Is Courting AI Agents. You Don't Have To.
Wyndham is cutting deals with AI assistants to dodge OTA fees. You'll never get that meeting, and you don't need one. What you sell can't be comparison-shopped like a hotel room can.
Notes
Short notes on agentic booking, written for operators.
17 Oct 2026
An AI Looked for Your Hotel and Found Nothing
A Barcelona study found AI systems are eight times more likely to miss an independent hotel than a chain. The fix isn't a special file. It's the boring stuff you've been putting off.
11 Oct 2026
Less Than 1% of Bookings Come From AI. For Now.
Booking.com says AI assistants book less than one percent of its room nights. Hotel chains are scared anyway. Here's what that gap actually means for a six-room inn.
4 Oct 2026
The Reservation Bots Showed Up Before the Rules Did
Resy just said no unapproved bots on its platform. That single rule tells you more about agentic booking's future than any hotel merger could.
27 Sept 2026
The Giants Are Fighting. You're Not Invited.
Google, Meta, Booking, and Expedia spent September fighting over who gets to process the payment. That fight changes nothing about whether an agent can find you at all.
20 Sept 2026
More Channels Won't Get You Booked by AI
An operator asked her booking software to connect to more agentic channels. That's not the fix. Being legible to an agent that works for the guest, not the platform, is.
13 Sept 2026
When the AI Cancels, Nobody Calls the Kitchen
Agentic booking doesn't stop at making the reservation. It's starting to handle the cancellation too, and that's where small operators actually lose money.
5 Sept 2026
AI Didn't Kill the Middleman. It Promoted Him.
Ask an AI assistant to find you a hotel and watch where it sends you. Almost every time, it's Booking.com. The agent didn't remove the toll booth. It just built a faster road to it.
29 Aug 2026
Whose side is your guest's AI agent on?
Google is testing a version of search that books the hotel for you, no click-through required. The real question for small operators is who that assistant actually works for.
25 Aug 2026
The PDF menu problem
Your menu is beautiful. It is also a photograph of information. Agents want the information.
18 Aug 2026
What an AI assistant sees when it looks for you
It does not browse the way a guest does. It parses. Here is what your business looks like to software with a budget and a deadline.